VALUE PROPOSITION
" …The goal is not to create value for customers, but to mobilize customers to create their own value from the company’s various offerings… ", IKEA
The value proposition is the pulse that keeps sales and ultimately customer retention alive. How well does your value proposition fit into dealing with challenges from radically changing dynamics in the market?
Transforming the organisation to generate revenue streams and profits from executing on a digital strategy carries significant impacts on how customers should be viewed, what customers need and how to deliver a [redefined] value proposition.
In that process, customer journey and customer experience inexorably become critical terms.
Innocope assists management teams in reviewing the value proposition of today and how that may be transformed to make sense when delivered through the lens of a digital strategy. In particular, the review sets out from how management and organisation view products and services as compared to how customers experience delivery of products, services, brand, etc.
Questions?
Please, feel free to contact Innocope for a detailed introduction to the Value Proposition service concept.